As obligate carnivores, cat’s need to consume a high protein diet. Natural prey for these exceptional hunters is primarily rodents and birds, which also supply most of the fluid required by cats, who don’t usually drink a lot of water because of this. Raw food typically has a moisture content of around 75%, dry food is at around 10%.

• Improved dental hygiene
• Shiny coats, less shedding or unusual loss of hair
• Increased immune system and less prone to allergies
• More energy and weight loss for cats that are overweight
• Less hairballs through improved digestion that passes the hair through the intestines
• Much smaller and less smelly faeces, due to a very high absorption of the food consumed